The Octopus is a multi-platform social media methodology developed by our Creative Director, Shorty-Webby-Telly-CLIO winning former Creative Director of MTV World and acknowledged social media expert, Roye Segal. The Octopus was born from careful analysis of the the savviest social media tycoons, millennials, and has been perfected through the use on major fortune 500 company initiatives, including Chevy, Intel, and Honda.
Perhaps one of the most lauded campaigns led by Roye, Raeshem, Shruti with behavioral consultation from Deepak, is Intel's The Music Experiment, which included the ingenious use of tweets to unlock the location of secret concerts, resulting in:
-over 73 million digital impressions
-80 % increase in participant interest
-175% increase in purchase consideration for ultrabook
-99% fan approval rating
With audience attention fragmented like never before, creating a standard awareness campaign in our new media landscape is a painful game of diminishing ROI. To effectively and efficiently reach our target audience at scale requires thinking in 8D, beyond traditional ad space and looking to Youtube, Facebook, Twitter, Instagram, Pinterest, Vine, Snapchat, even Linkedin. The Octopus strategy effectively utilizes the central campaign concept and video series to live as the “brain,” while leveraging the “tentacles” of strategically programmed micro content to engage audiences where they are already paying attention: on their favorite social channels.